Family Photographer in Wilmington DE | Goodstay Gardens
Fall family photos at Goodstay Gardens in Wilmington, DE—capturing portraits for home and their new family business.
Family Business Branding
A family business branding session is for families who run a business together and want one set of images that works two ways, as portraits to keep at home and as real, usable imagery for their business online. As a family business photographer serving Chester County, Pennsylvania, and the surrounding Delaware area, I have found this is one of the most rewarding types of sessions to create, because it captures who a family is at home and what they have built together.
What Is a Family Business Branding Session
This is not a corporate headshot session, and it is not a typical family portrait session either. It sits right in the middle. A family business photographer working this way plans the session around both goals from the start, choosing a location, wardrobe, and shot list that gives the family genuine, relaxed portraits while also producing individual headshots and lifestyle images the business can use on its website, social media, and marketing materials. The result is one gallery that serves the whole family, at home and at work.
How I Build Branding Into a Family Photo Session
I keep branding elements simple and intentional rather than heavy handed. That might mean coordinating outfits in a business’s brand colors or actual branded shirts, working in a meaningful prop tied to the work the family does, and setting aside a few minutes during the session for individual headshots in addition to the family images. None of it should feel staged. The goal is always a gallery that looks like a warm family session first, with branding details woven in naturally enough that the photos work just as well in a living room as they do on a homepage.
A Real Example: The Clark Family Brand Story
The Clark family is a great example of how this comes together. We photographed their session at Goodstay Gardens in Wilmington, Delaware, with the whole family in branded shirts and a tool belt brought along as a simple nod to the family business. They walked away with portraits for their home and a full set of headshots and branding images for their website, all from one session.
If you run a family business and want a session that gives you both, I photograph families, seniors, headshots & branding throughout Chester County, Pennsylvania, and into Delaware, and I would love to help you tell that story too.